How do I reach my audience?

One of the most powerful things you can do for your project is to get clear on who it’s really for. It can feel counterintuitive, especially when your message feels universal, but trying to serve everyone usually ends up reaching no one. Start by noticing: Who shows up most naturally? Ask, who is hungry for what you’re offering? What kind of transformation are they seeking? Get as specific as you can. Picture a few real people your work is meant to nourish: actual human beings with stories, struggles, and longings. When you speak directly to them, others who resonate will find their way, too.

Once you know who you’re here to serve, meet them where they are. Think about the spaces—online or in person—where they already gather. What language do they use? What do they care about? Vanessa Zoltan is the CEO of Not Sorry Productions which creates podcasts, digital programs, and in-person pilgrimages for spiritually seeking people who love literature. She uses frequent surveys to understand her audience, and partners with content creators who have an equal passion for fiction and feminism. Just like Vanessa, you don’t need to be everywhere; just where it matters. A newsletter, a presence on the right platform, or partnerships with aligned communities can go a long way. The goal isn’t to go viral but to build trust, grow slowly and deeply, and invite the right people into something meaningful. Your work is a gift. Let the right people unwrap it! 

Tools

Deeper Learning

Explore More on Building Your Project in the Resource Hub

Build Your Project
Publication

Right Sized Belonging

Right-Sized Belonging: Six Practices for Organizers offers practical strategies to cultivate a culture of belonging, emphasizing collective governance, trauma-informed approaches, and conflict resilience.

Build Your Project
Event

Introduction to Organizational Fundamentals

Free webinar on the basics of building an organization, including clear strategy, values-aligned structures to support collaboration, role clarity and decisionmaking.

Organization offering inter-generational mentorship and comprehensive trainings in cultural and healing arts for members of marginalized communities. They present insights and methodologies gathered in the fields of wellness, indigenous healing, creative ritual/ceremonial arts, and building transformational organizational cultures.

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How do I handle operations?